Eventide is a mutual fund company based out of Boston, MA. They invest exclusively in companies that have a positive performance record in six areas: customer relations, employee relations, environmental care, community presence, societal influence & supply chain. Their brand identity needed to be assertive, clear, comforting & reflective of their market. We accomplished this by creating a mark that is anchored and firm but approachable. Giving reference to an eventide, a life preserver and a circle diagram that represents their six priorities.