We Are Serious Poster

I designed and directed this poster while working for Southern Seminary. The institution decided to embrace and give context to its wider-perceived view of being too serious. The school is unapologetically serious about the gospel, so its students give a lot of time to theological study. Within the seminary’s library, they have copies of some of Christianity’s earliest printed books, including Gutenberg’s first printed bible. I gathered some of these printed relics and began to carefully create letter forms from them. Each letter using a different execution with different books. In the end we are given a strong statement by the school, expressed through one of its stronger disciplines.

Photography by Jason Coobs.