Whether you are creating a commercial advertisement for a major company or a Christmas card for your grandmother, your illustration has to be impeccable. The quality of your creation is dependent on many factors. Here are the most important traits that make a design successful:
If you think that an attractive design will spring out of your imagination into its complete form and straight on to the paper, you are wrong. All great illustrations start from basic elements like dots and lines. The latter is the basis of all successful art creations, and unless you learn to master them, you will never be able to complete a high-quality product.
The power of lines is indisputable. A line is the visible, palpable connection between two points. It offers focus and directs the viewer's attention. It might seem surprising, but the best designs are not a collection of images mashed together, but a solid structure based on a framework of lines. Before you go any further in developing your illustrating skills, you should invest some time in drawing perfect, intricate lines.
One of the essential elements of a successful design is color. In fact, choosing the right nuances might be the most difficult part of creating an illustration. Color represents emotional value. It could stand for the state of mind that the artist was in when he created it, or for the feelings that it can inspire to the viewer. Color also changes the impact of lines and dots and guides the observer's attention.
Once you have the lines and colors all figured out, you need to take your illustration to the next level by adding shapes. By combining lines, you obtain various geometrical figures that have more or less to do with natural forms. The great thing about design is that you can leave your creativity flow and draw whatever comes to your mind. As long as your final drawing will be accordingly the theme and the goal of your project, you are bound to be successful.
Anything you touch has its texture: your drawing pad, the desk, the wallpaper on your wall or the stain from the coffee mug. If you want to create a successful design, you will have to include texture into your illustration. This feature adds depth, appeal and forms a particular bond between the designer and the viewer or the user of the product.
The size of what you draw will define the viability of your product. Depending on the project guidelines, you can use various levels that give life to your illustration. The meaning of it can also be changed by using unnatural scales of objects and things.
For example, you can draw the image of a town seen from above and the enlarged human hand that parks the cars individually. This promotional ad does not indicate the presence of a giant person, but rather the game board of a child. Scale and proportion are used to emphasize an idea, and you can add this element to your illustration to obtain a successful design.